Get the Edge in Four

Eufora Business Trainer, Janine Argila owner of Prism Wellness Salon & Spa, shares 4 Steps she lives by to set her salon apart and “get the edge”.

What can a stylist or salon owner really do to set themselves apart from their competition? Eufora Business Trainer, Janine Argila, shares 4 Steps that shaped her success as a stylist and salon owner, reminding all beauty professionals that customizing these proven 4 Steps into an experience unique to their specific salon culture will be the mark of their own success. 

1. Create an experience. It is not just about who can do the best haircut or baby lights. What systems can you create in your salon that take the salon experience to the next level? The experience should be about reducing the effort for the guest. When they are in your chair they shouldn’t have to think; they should just be able to enjoy being pampered. Set expectations for the service experience, from the moment the guest walks through the door, to their departure and preparation for their next visit. 

1. Stay in contact. What happens when your guest leaves the salon? Do you go silent for the next 4-8 weeks? Don’t! Take time to check in. Send a handwritten thank you note, or a text to ask how they are liking their hair. How was their special event? How is their new shampoo and conditioner working? These little things will go a long way in creating a deeper connection, and a more loyal guest - one who feels appreciated and well cared for.

1. Elevate your shampoo ritual. Research proves that the shampoo is often the most memorable part of the salon experience; make sure to leave your mark. Is your current experience an express service with someone who hasn’t been fully trained? Are you doing anything besides just shampooing? If not, it’s time to create a shampoo ritual with scalp massage, aromatherapy experience, peaceful music and a hot towel wrap. Make the shampoo space one where guests can unwind and relax. Treat them to a shampoo ritual they will not only remember, but talk about with their friends and family! 

1. Give back. When you give in abundance you receive abundance. Give back to your community, and get creative in doing so. Donations do not always have to come at a huge financial expense. Community fundraisers allow you to build relationships with guests, and create new networking opportunities for yourself and your salon. Dive in! Volunteer at a local charity, or host your own event.

“Our responsibility as hairdressers is to create beauty…make it a whole package where guests know the experience will leave them feeling good inside and out. Guests sit in our chairs to escape their day-to-day stresses, so find fun and engaging ways to lighten the mood. Remember everything in life does not have to be serious. Once you identify your own experience style, systemize it, communicate it, commit to that shampoo ritual and always support your community - giving back and growing with it!”, says Argila.

Not sure where to start? Argila notes that The Eufora 8 Steps to Financial Success is a great example of a system that will put you on the path to getting the competitive edge. 

Salon owners who are eager to get started with this, and other Eufora business programs, should enroll in Eufora University online where many tutorials are provided free of charge. For more from the Eufora Education Team, follow @euforanation or visit https://www.eufora.pro/pages/eufora-education.

About Eufora 
In a category that’s crowded with rampant brand over promising, the Eufora voice stands out as honest, real and personal.  It takes its cues from the vision of company founders, Don and Beth Bewley, who, in 1997, started a hair care company built on a foundation of passion, integrity and caring for the professional salon world. Today Eufora is recognized globally for a vision that extends beyond the innovation of people and planet friendly products, delivering on a promise to provide incomparable leadership programs and technical training to nurture and grow the next generation of salon professionals. To learn more please visit www.eufora.net.